FOOD INDUSTRY EXPERT

"Thank you very much Jane!!!

And you have played a very important role in our success - helping, guiding, advising and supporting me!!!

You are just GREAT!!!

Nadia Gencas  Managing Director   Karaway Bakery.

Working with Harrods on Succesful Launches

Retail

 

Green Velvet Absinthe is a luxury Swiss product, and the company was keen to bring it to the UK.

We work with companies all across the world , helping them understand the UK food market, what buyers and end consumers will expect and making sure products achieve these standards so they will be successful in their market.

As part of that work, we have been accredited by  Switzerland Global Enterprise , part of the Swiss Government , who work globally to support entrepreneurs and as part of that work match companies with experts in the market they want to enter to help them achieve their aims.

 

The company had identified they wanted the drink to be served at premium events such as the polo and that they would like Harrods Food Hall in London to be their first retail stockist. Often we would help companies identify the best markets, whether retail or foodservice , for their products to allow them perform to their optimum in the UK.

 

We worked with Green Velvet Absinthe to prepare them to approach Harrods.  We spoke to them about the UK retailer, checked what products the retailer currently stocked and prepared information the store‚Äôs buyer would want including for instance what marketing support they were planning for the brand in the UK.

We then approached the spirits  buyer and sent him a succinct document on the product.  He was interested in seeing product, so we had it sent to him and then followed up.

 

He conducted a blind tasting and Green Velvet was successful in winning a listing with the retailer.  We then connected the retailer and the team at Green Velvet so they could make all the logistical arrangements to get the product in store.