"A customer has rung in to say how excellent she thinks the instructions are for this Lakeland product . She has not bought anything for a while where the instructions have been so clear, well thought-through and easy to understand, and wanted to thank us. "
There are over 50 recipes in each App so once the themes have been agreed Jane then briefs her team of recipe developers ( usually they each work on a different theme) and then organises all the equipment each of them will need and they then work to a set system to ensure the writing style of all the recipes is the same and the team are all working to the same measurements, cooking temperatures etc . Once the team have completed the recipes, Jane proof reads them all , follows up on any queries and then sends them on to the stylists to use for the shoots. She liaises with the stylists on any queries they have or any changes they make to things like finished decoration and then the recipes along with the contact photos are referred back to the original recipe writer to do a final check for accuracy.